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Want to annoy your email subscribers?

What if we told you… you may already be doing that. Of course that isn’t your goal, and we believe you! But as an email recipient yourself, you understand what it’s like to get too many emails, or miss one all together because it lands in the spam folder. As a sender, this could be equally frustrating. We’ve put together 10 ways to annoy your email subscribers so that you can do the opposite.

What Not To Do

illustration of mobile device displaying an email format

One code does not fit all

50% of email marketing campaigns are opened on mobile, so a bad mobile experience may result in decreased engagement and conversion rates. Coding responsive emails for mobile devices is a tad bit different than coding for desktop. Take a look at these mobile formatting best practices and how media queries can help you out.

Friendly, Responsive, and Thriving

The Blog and Beyond

19 email marketing blogs we love

From email design, to marketing strategy, to data, we’ve curated a list of awesome email marketing blogs to keep the email obsession going. Email geeks unite.

You’ll want to bookmark this one

The email version of a mood ring

Have you ever dove into the psychology behind your email color choices? Could your brand colors be driving conversions or driving conversions away? What are the right colors for effective email campaigns?

Color me intrigued

Pro tip: Preheaders increase engagement

If you’re unsure what it is, where it shows in the email, or how to use it to your advantage, this one’s for you.

Don’t skip the preheader

Links got you feeling blue?

by Senior Email Developer Megan Boshuyzen

You’ve coded your email, and it’s obviously gorgeous with a nice bold, brand color for your text links.

Except when you test your email using Campaign Precheck … they’re blue! Ugh, annoying!

Luckily, banishing blue links is pretty simple. Add the following CSS snippets to your base code, and never see a blue text link again.

Apple

a[x-apple-data-detectors] {
        color: inherit !important;
        text-decoration: none !important;
        font-size: inherit !important;
        font-family: inherit !important;
        font-weight: inherit !important;
        line-height: inherit !important;
}

Gmail

u+#body a {
        color: inherit !important;
        text-decoration: none !important;
        font-size: inherit !important;
        font-family: inherit !important;
        font-weight: inherit !important;
        line-height: inherit !important;
}

Samsung

#MessageViewBody a {
         color: inherit !important;
         text-decoration: none !important;
         font-size: inherit !important;
         font-family: inherit !important;
         font-weight: inherit !important;
         line-height: inherit !important;
}

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